When the weather gets ugly, it's our responsibility to keep EVERYBODY safe!

This means every single man, woman and child that can possibly see our TV signal from the Mississippi River in the west to Lake Geneva and Fond du Lac in the east...from extreme Northern Illinois in the south to La Crosse and Green Lake to the north.  The problem for some is that they forget that all viewers must see the same broadcast.  They may be in Beloit and could really care less about a threat in the Dells.  At the same time, they forget that if the storms were over Beloit they would all want to see what's happening.

Our policy for severe weather is as follows and a letter, phone call, email or other complaint probably won't change anything.

Nice weather:  No interruptions.

Threatening weather:  Updates in promos, newscasts, web channel and desktop alert.  Programming not affected.

Warning issued:  T'storm warning dictates a quick weather update, usually in first available commercial to avoid disrupting programs.  However, a tornado warning means an immediate update and requires that we stay on and cover programs as long as threat to life and property continues.  This might be 5-15 minutes or it might be 2-4 hours.  It is strictly a public service issue where trying to save one person outweighs any TV show.  Remember, most TV shows will either be repeated or they're available on the NBC web site.

Thanks for your continued patience, understanding and support.

David