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You hear a lot of people talking about things they cannot give up, even in a down economy.  It got me thinking about whether or not I have brand loyalty... if there's anything I MUST have.

I decided I'm not overly brand loyal, only when it comes to cleanliness, after all it is next to godliness.  I always buy Tide, probably because that's what my mother uses and I always have to buy Dove soap.  I've never tried another laundry detergent, but when it comes to soap, everything else I've tried doesn't lather as well and leaves me dry. 

Other than that, bring on generic katsup, cereal and whatever else you can throw my way.  I've become a much more price conscious and frugal shopper.  I've realized over the years that I really can't taste the difference, so I figure, why pay an extra buck?  These days that needs to go into the gas tank.  Ugh.

How about you?