From volunteers such as Chris Hollenback.
"It's a great community event, a lotta families. We have families that have members that fly-in from outside of the area to participate."
To supporters such as Derek Burmester.
"It's a lotta fun. We come from all over the place, from Stevens Point, Kenosha, Milwaukee, and it's a chance to get together every year."
To survivors such as Dick Kalnicky.
"Actually, this will be my first event, so we'll see what happens at this one."
About 3,000 runners and walkers offered plenty to see at today's 24th annual American Cancer Society Run/Walk, in Madison's Warner Park.
Hollenback continues, "Everyone seems to be affected, in some way, by cancer, either they have it, or they know someone who's had it and, there's just so many families that are affected. It's important to get involved and do something about it."
The event is designed to recognize cancer patients who've passed with white balloons and cancer survivors with yellow.
Says survivor Michael Seeley, "Despite the fact that it's a struggle, that I think it's important for people to go out and see that there are people that go out and deal with cancer and are successful."
This year's fundraising goal of $170,000 will be put towards research for improved treatments and, ultimately, a cure for cancer.
Derek brings 30 to 40 people along every year, raising between $3,000 and $4,000 in support of a loved one lost years ago to cancer.
He explains, "What happened to our friend and our cousin is somethin' we don't wanna have happen to anybody else and so, whatever it takes to fight this disease and beat it, that's what we're gonna do, and, if it takes money, then that's what we'll do."
Today's event featured some folks who actually flew into town for specifically for the Run/Walk.
Organizers say they hope the event also encourages people to take steps necessary to ensure early detection of any potential cancers.