Summerfest 2005 promises a return to its roots.
According to Don Smiley, President/CEO of Milwaukee World Festival, Inc., "Mayor Henry Maier had a vision and a plan to create an event where they would celebrate music, dance entertainment, food and beverage, and bring the entire community together."
Thirty-eight years later, folks from communities throughout the country are expected to walk in Maier's proverbial footsteps, as they frolic at the Fest.
The usual savory suspects are here, but this year, you can sample the Fest fare at a reduced rate, and that's not the only money saver.
"The 'Big Gig Value Card' is $5, and it will basically give you access to the grounds for free when you come and show that card during certain hours," says Summerfest Marketing Director, John Boler.
Alright, so you've had your history lesson, you're familiar with the food, and you know it's not gonna cost you fortune to attend Summerfest 2005, but, as any true Fest fan knows, this celebration is about the music. This year, the start times for shows on the side stages are staggered, allowing visitors to experience more. And, headline acts perform around YOUR schedule.
Boler explains, "You can see them a little bit earlier at night and then still get outta here at a relatively decent time, avoid the traffic, and still get home in time to catch the news, and get up early for work the next day."
Summerfest continues through Sunday, July 10. For more information, including some navigational strategies to help you cope with all the construction along your route, log onto www.summerfest.com