Madison is officially a dream town according to the recent edition of Outside Magazine.
The magazine picked 18 dream towns across the U.S. and described Madison as Berkeley with a bratwurst. According to the magazine some of the things that make Madison so dreamy are its 30 miles of paved trails and urban pleasures like thriving co-ops and ethnic restaurants. It also notes the 120 Bio Tech firms the city has launched in the past decade, largely because of the UW's influence.
The magazine tells its readers they'll love Madison if they like mom and apple pie, and a cheesehead Midwestern vibe served with a shot of costal hipness.