Volunteers holding collection cans took up key positions around Camp Randall. The University decided to use the game day opportunity after talking to the American Red Cross.
It's their way of scoring some relief for people devastated by Katrina.
Chancellor John Wiley says, "Anyone who's being following the developments down there knows what a grim situation it is. And I'm sure people all over the country are trying to do everything they can, and this is one way we can contribute personally.
Ten-percent of all concession sales will also go to hurricane relief efforts.