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What's Hot? Cheaper Beers! Save Email Print

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Posted Thursday, May 15 --- 8:20am

MILWAUKEE (AP) -- The chief executive of Miller Brewing Co. says it's starting to see cash-strapped drinkers trading down to economy beers.

Tom Long says the Milwaukee-based brewer saw some shift between higher-priced, premium beers and economy beers starting in January.

He says this shift to beers like Miller High Life and Milwaukee's Best is being driven by Americans dealing with high gas prices and other soaring costs. But he says volumes of beers sold remain stable.

Americans also are spending less in bars and restaurants, and Long told reporters in a conference call Thursday that Miller is seeing declines in sales to those businesses.

Long didn't offer any new information about the proposed joint venture between Miller and Molson Coors Brewing Co. That awaits governmental approval.

Copyright 2008 by The Associated Press. All Rights Reserved.

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Posted by: zzz on May 16, 2008 at 11:16 AM
a, 9:17 Don't worry this beer is only good for cooking. You wouldn't want to drink it. Besides, isn't living in a free country great. You can report on about anything. God Bless America.

Posted by: a Location: b on May 15, 2008 at 09:17 PM
Wow, I'm surprised, for the most part, an anti-alcohol driving news venue reporting discussion board would even submit this as news?

Posted by: Anonymous on May 15, 2008 at 12:57 PM
maybe Miller sales are down since they switched the MGD Light to the 64, which is so bad it's not selling like the original brand?

Posted by: Bam!! on May 15, 2008 at 09:46 AM
Hey, it's grilling season. These beers are great for pre-cooking Italian Sausages, Brats and Baby Back Ribs. They are cheap and do the trick. Nothing like Baby Back Ribs pre-cooked in Blatz...then add a nice pork rub...topped off with Famous Dave's Sweet and Sassy...then bar-b-qued to perfection. Hey!! what's for breakfast?