POSTED: Wednesday, August 6, 2008 -- 4:35pm

NBC's popular program, "The Biggest Loser" is motivating one Richland Center company to get fit.

Shoes and socks scattered around Rockwell Automation can only mean one thing -- it's weigh-in day.

"I was a little leery getting involved," says Darlene Doudna.

Darlene has worked at the motor manufacturer for 18-years. She's one of 220 employees taking part in the company's "Smartest Loser" contest.

"We realized a lot of the employees weren't getting physical activity, a lot were overweight or obese." says Rockwell spokeswoman Amanda Miller.

One-third of Rockwell's workforce signed up back in May. They're competing as individuals and teams -- looking to drop the most weight.

"I've probably lost about six sizes," says Dan Pulvermacher, a 19-year employee.

Dan's beginning weight was 257. After changing his diet and exercising regularly, for three months, he's lost 55-pounds.

"You have a lot more energy and it's a great feeling," says Dan.

Company leaders, many of whom are stepping up to the scale, say the benefits are clear.

"It makes our employees happier and more productive," says Miller. "It's boost our morale a ton!"

Employees receive weekly fitness tips and healthy recipes. They're awarded points based on their performance. It's all on the honor-system, but the proof is in a printout.

"Under 154 (pounds), I hope," says Darlene.

She did better than that, though, coming in at 147 (pounds), down from her beginning weight of 179.

"Eating healthier was the main thing, cutting down on portions," she says.

Altogether, this committed and competitive group has shed more than 1,400-pounds in 12-weeks.

"I've pretty much made a commitment to myself to keep losing," says Dan. "I'd like to lose 20 (pounds) more."

Wednesday, was supposed to be the end of the program. But, at the employees' request, it will continue another 12-weeks.

The top male and female finishers receive $250, as does the top team.

Gundersen Lutheran, out of La Crosse, put together the challenge and is monitoring the results.