Posted Tuesday, January 13, 2009 --- 10:00 a.m.

What happened to comfortable, fashionable jeans?

The answer in this weeks Hot Trends can be found in Cambridge, Wisconsin.

In this store in Cambridge called "A Box of Fluffys" there may be the best purchase a woman can find.

"A Box of Fluffys has a lot of fun, frivolous things and we thought it would be a good idea to have something that would be a little more of a wardrobe staple. "

That's why they are selling jeans.

They got the idea after seeing Oprah feature a jean designer on her show. The company is called "Not Your Daughter's Jeans".

"She like the way they fit, she liked the way they made her look and she liked how comfortable they were."

So Oprah got together with the company and designed a pair herself. This pair. And she says they are made for every woman.

"They are looking for a pair of jeans that make them look slim and tall."

They also have formal jeans made with cashmere with rhinestones down the side, a black trouser you can wear for work and your standard 5 pocket jeans, among others. They all may be a bit different... but they share two things in common.

"They're all tummy tuck jeans and they're supposed to lift your toosh, too which is always a good thing."

The jeans are between $105 and $140.

The store in Cambridge is on Main Street.

For more information:
A Box of Fluffys Boutique
219 W. Main St.
Cambridge, WI 53523
608-423-4399
email to:aboxoffluffys@charter.net