Super Bowl 43 is this Sunday right here on NBC 15 and is already proving to be good for local business. As NBC 15's Michelle Riell tells us, it's boosting business at Top Promotions during this economic downturn.

Top Promotions, which is based in Middleton, is already a big winner in this game, even though its not been played. The company is printing 40,000 to 50,000 division champion t-shirts for Cardinals and Steelers fans. In fact, on Wednesday Top Promotions was printing re-orders to be shipped to box stores like Walmart. The printing presses have been hopping since it was decided which two teams would be facing off in the big game. They say at first they were getting a lot more orders for Steelers shirts, than Cardinals shirts, but says they're neck and neck in sales going into the big day.

Top Promotions says they already have each of the winning team's championships logo, but can't reveal them until after the game. That's when their printing presses will be hopping once again. Shannon Mayerl is Top Promotion's Director of Operations and says, "This year, with the numbers so close, we are actually going to set up one press with the Steelers and one press with the Cardinals, so that no matter who wins, we're ready to go as soon as the final whistle blows and then we'll adjust accordingly throughout the night."

Top Promotions will be printing at least 30-thousand Super Bowl Champion shirts following the Super Bowl and will be working around the clock for the next few days. The shirts they are printing for the Championship will be available in stores Tuesday.