Posted Saturday, October 17, 2009 --- 10:40 p.m.

It started as a good idea... but quickly turned into a dream come true.

It's a TV program called "Discover Janesville" that showcases the city and makes sure people who are out of work know they don't have to leave to find a job.

Janesville council member Yuri Rashkin is the host of "Discover Janesville, " which airs once a month on the city's public access station and you tube.

"It also introduces to Janesville outside of the community who are maybe looking at Janesville, considering whether to move their big company here or just to live here," Rashkin said.

Saturday, they recorded episode number 11, focusing on city services like fire, police and transportation.

Every month, the show also includes an interview that focuses on jobs.

"Right now because of the economic situation in Janesville, the workforce development board plays a very important part in trying to help people make the transition from where they were in manufacturing to what could be next, " Rashkin said.

The Janesville farmers market is celebrating their 5th anniversary. Organizers tell us five years ago they were lucky to get 10 vendors and now they are full, at more than 40. Just one example of how the city of Janesville has grown.

The farmers market was one focus of "Discover Janesville" last month - and it's made a difference.

" I think the local theme... buy local eat local... has really taken off and really helped promote and support this market, " said Teri Huber

It's every Saturday from 8 to 1 on Main Street in downtown Janesville, and Teri says it's something people in this city are proud of.

"I'm hoping that maybe Discover Janesville and other projects helps people feel more pride about where they live. Because when you learn more about people you live next to that's how you feel more sense of a community and hopefully more sense of pride," Rashkin said.

The organizers continue to hear how Discover Janesville has helped local businesses get a boost and the sponsors plan to continue their support.

The program also had a huge financial boost from Alliant Energy hoping that will encourage other sponsors to jump on board.