UPDATED Tuesday, December 4, 2012 --- 11:55 a.m.

MADISON, Wis. (AP) -- Hall of Fame quarterback Bart Starr collapsed during a speech in Madison, Wis., on Tuesday. Conference organizers say he appears to be OK.

The Green Bay Packers' former quarterback and coach finished speaking at the Wisconsin Housing and Economic Development Authority conference at Monona Terrace, then collapsed on stage.

Authority spokesman Kevin Fischer says Starr then sat up and said he was fine. Fischer tells the Journal Sentinel (http://bit.ly/VjSiLi ) the 78-year-old Starr was speaking coherently and left the convention center with his wife, Cherry, got into a limo and was taken to the Dane County Regional Airport.

Starr led the Packers to five NFL titles and two Super Bowl championships. He was Green Bay's head coach from 1975-83.

Copyright 2012: Associated Press

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Posted Tuesday, December 4, 2012 --- 11:11 a.m.

NBC15's Tim Elliott has confirmed that Packers legend Bart Starr collapsed while speaking this morning at the Monona Terrace.

Starr was giving a speech to WHEDA. Starr passed out toward the end of the speech, but regained consciousness. He was checked out, but not transported to the hospital.

After being evaluated, Starr was deemed fine and left for the airport.