As the hours of darkness each day increase so do the number of people heading to Halloween stores.
"This week is actually our busiest week," said Halloween Express manager Tabitha North.
For the past decade now, Halloween Express has displayed its selection of all things scary, trendy and wacky at its Madison east location.
"It's really fun to see all of the new costumes and see what everyone wants to be," North said.
Open for just three months, one thing that's remained the same throughout the years, the store's no return policy. North says she always asks customers if they've tried on their costumes. In addition, there are signs at checkout and on the doors about the no return policy.
"There's always a lot of people that don't notice the signs but we have been really good especially lately with letting all of our customers know that all sales are final to make sure they're happy before they leave," she said.
But not all pop-up shops explicitly state refund and return policies.
"The costume is sometimes of shoddy quality. It doesn't last literally the first try on. And then when you go to take it back, the return policy wasn't explained to you, and you can't return it. In fact, you can't even get a store credit," said Kimberly Hazen with the Better Business Bureau.
She says she's seen a number of complaints from shoppers this fall already, mostly in the Milwaukee area.
Hazen advises people to do their homework before buying anything. If that's at a store, she says ask an employee. If it's online, she says check the company's business review at bbb.org.
"If they're not clearly identifying what the return policy is to you before you purchase an item, then I would seriously consider purchasing it elsewhere," Hazen said.
Another tip if for online shoppers: Look at the URL. If it doesn't have "https://", it's not a secure site. Hazen says don't provide credit card information in that case.