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City of Lodi planning committee turns down new advertising proposal

By: Max Hess Email
By: Max Hess Email

When you drive into the City of Lodi, it seems like a nice, quiet Wisconsin city.

Mayor Paul Fisk, however, says that it has its fair share of problems; drugs, more specifically alcohol, and even more specifically, underage drinking.

"It's a public health issue," Fisk said.

To combat that issue, Mayor Fisk proposed a new ordinance. According to him, it would make advertisements of alcohol and tobacco illegal on banners, on "motor fuel islands", within 500 ft. or visible within 500 ft. from anywhere where "youth would congregate", and on exterior illuminated signs.

Tonight, the City of Lodi invited everyone to a public hearing to discuss the new ordinance, alongside other issues.

The hearing was filled overwhelmingly with tension, emotion and worry.

Many attendees expressed their concerns about the new ordinance hurting existing businesses, and that education, not advertising, is the real problem.

"If you do pass this ordinance, put a sign on all entrances, 'welcome to Lodi, no business is welcome'," an attendee said.

Another attendee said that the real problem in Lodi isn't alcohol. "Come on down to the drug park, when is that going to be fixed?" she suggested, adding that "everyone in Lodi knows where the drug park is".

Mayor Fisk, though, stands by his proposal. He wants to "advocate for the changing of culture, with respect to combating underage drinking and other issues of similar magnitude," so he says.

At the end of the night, the planing committee decided to recommend "non-adoption", meaning that, for now, the proposal will not be set in stone.


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