Posted Thursday, February 20, 2014 --- 10:35 p.m.
It's called "Neknominate" -- and it's spreading like wildfire.
People take videos of themselves drinking insane amounts of alcohol in all sorts of crazy ways, and then post and spread them via social media.
Some videos show people chugging entire bottles of hard liquor, others show people drinking alcohol out of toilet bowls. The list of options is endless.
They "nominate" or dare their friends to do something even more extreme than they did.
The consequences can be fatal. Five deaths in the United Kingdom have been linked directly to Neknominate.
John Smith is a Substance Abuse Counselor. I showed him one of the videos.
"It seems like a new way to show off," he said.
Facebook and YouTube both released statements to NBC15 about the recent spread of Neknominate.
A facebook spokesperson said that they, "do not tolerate content which is directly harmful, such as bullying, but behavior which some people may find offensive or controversial is not always necessarily against our Community Standards."
YouTube released a similar statement. "We're serious about user safety and have Community Guidelines outlining what material is not allowed on YouTube. When videos are flagged we review them quickly, and if we find that they violate the Guidelines we remove them," a spokesperson said.
Nevertheless, searching for Neknominate on YouTube yields thousands of results.
Smith explained the dangers of the game.
"That dosage of ethanol is poisonous to the human body," he said.
The majority of the videos online were taped outside of the United States.
According to Smith, the best way to talk to teenagers about the dangers of alcohol is honestly and straight-up.
The game is believed to have originated in Australia.