Posted September 16, 2013-- 5:15 p.m.
Hotels are booked.
"We're at capacity," said Great Madison Convention & Visitors Bureau communications representative, Judy Frankel.
And restaurants are reserved as thousands from around the country and world are flocking to Madison this week.
"It pretty much takes over the city," said Madison Sheraton General Manager, Lisa Watts.
Epic, a health care software company, employs about 6,800 people. About 8,500 of their customers are here for the Users Group Meeting.
"It's really just a refresh for all of the participants. doctors. and hospitals," said Watts.
"We can see the sauces and growth of a very beloved company," said Frankel.
Watts says all 239 rooms are booked for the rest of the week.
"This type of event is a quarter of our budget for September," said Watts.
It's the same story for all 57 prime hotels in the area even extending to the Dells and Janesville.
"Obviously we'd loved to be able to fit everybody in Madison but we're not quite there yet," said Frankel.
And for restaurants like Gray's Tied House, this event more than doubles their revenue.
"We expect anywhere from an extra 300 to 400 people here this week," said Gray's Tied House owner, Sean Foley. "We love the additional business."
Overall for the city, this event brings in about $6.5 million.
"Those people will spend money. They'll be going out to dinner, taking cabs, going shopping, bringing souvenirs home for people back home," said Frankel. "It continues to put Madison on the map."
The Users' Group Meeting runs through Thursday.