Let the online holiday shopping begin

Posted: Wednesday, November 6, 2013 --- 9:15pm

It may be only November 6, but holiday sales know no date.

"The early sales have gotten earlier and earlier” says Brent Shelton, a spokesperson for FatWallet.com. "We've seen Walmart, Best Buy be very aggressive. They're offering Black Friday deals every single day."

And with more folks owning a smartphone or tablet these days, the trend to holiday shop online isn't going anywhere.

"When you're shopping online you have the ability to take your time, do your research, read reviews and probably make a smarter purchasing choice” says Shelton.

Shelton also says online shopping enables consumers to compare prices on the fly, often saving them a lot of green.

But this holiday shopping season will be a little different for some online shoppers. Most U.S. consumers shopping on Amazon.com will have to pay sales tax on their purchases. It's a new change for several states, including Wisconsin.

"There might be a little bump in the road at first, but people will get used to it. If they're not shopping at Amazon.com and they're shopping at a different site, they're already paying sales tax” he says.

And even though online shopping is reigning supreme, some things like clothes and shoes are still often better off being bought in a store.

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