Posted Saturday, February 1, 2014 --- 7:50 p.m.
It's cold outside, but Kelly Meuer says that won't change a thing. Meuer is the owner of State Street Brats in downtown Madison.
"We do a party here at State Street Brats, and we expect to sell out," Meuer said. That means they'll have around 350 people watching the game there.
The party has turned in to a tradition for Meuer. "We started doing this Super Bowl party twenty-something years ago," he said.
Meuer says that days like tomorrow are fun, because they're different -- and busy.
"We set up a buffet line, we change up our menu a little bit," Meuer added, calling it an "exciting" time to work.
They'll be giving out all sorts of free merchandise to those that have a ticket, including t-shirts and hats.
"State street brats is doing it... and it's going to be better than anywhere else," Meuer said.
On the flip-side, though, Ken O'Brien says "they're prepared" for tomorrow.
He is the manager at Party City on Junction Road in Madison.
"Superbowl has become a whole new season for us, just like any other one we have throughout the year," O'Brien said.
He added that they've been especially busy during the last couple of days, selling anything from cups and plates to personalized party banners.
"The people that come in here are looking to have a party," O'Brien said, adding "they come in, they're happy, and they're easy customers to work with."
So whether you're planning on watching the game at home or going to a bar, rest assured -- people are prepared.