Middleton Police: Taking social media to the next level

By: Max Hess - Email
By: Max Hess - Email

Posted Friday, June 27, 2014 -- 10:00 p.m.

It's 3 p.m. at Middleton PD, time to get ready for the shift... but today things are a little different.

"We reach tens of thousands of people in just one eight hour shift," Keith Cleasby, a dispatcher and the department's social media manager, explained.

It's "tweet along" day, meaning that for an eight hour shift between 3 p.m. and 11 p.m., every call the department runs on is live tweeted.

"We give a behind the scenes look of whats going on within the police department," Cleasby said.

Officer Kim Wood, who has been with the department for nearly nine years, is teaming up with Cleasby today.

"The tweet along really helps the community get to know and understand what we do," Wood explained.

She is a big fan of the live tweeting.

"It really helps the community get to know and understand what we do," she said.

First things first today -- a hunt for speeders.

"I like to do a laser and enforce some areas of concern that citizens have," Wood said.

She stopped a Honda going 58 mph in a 35 mph zone, for example, and it was all put out on twitter.

It's easy to find on your phone or on your computer, the handle: @MiddletonPD.

It was a busy traffic shift for Wood, who also pulled over a Jeep after the driver failed to yield to pedestrians at a crosswalk.

Again, the call was posted online.

"Obviously the more tweets there are and all the calls that we have, we can reach out to more people in ways that we normally wouldn't do," Wood explained.

Cleasby agrees with Wood, and said that social media is something thats a growing tool in the police force.

"It's growing all the time, thats kind of the reason we do these tweet alongs," he said.

Tweet after tweet, call after call, and stop after stop ... the Middleton Police Department is taking social media to the next level.


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