UPDATE: Free ride options for New Year’s Eve

UPDATED Monday, December 30, 2013 --- 5:41 p.m.

Many of you will go out Tuesday night to ring in the new year, but will you make it home safely? Area bars are trying to make sure that you do.

New Year's Eve is a big night for drinking and that runs the risk some of those drinkers will get in their cars and drive home, but Tuesday night there are many safe ways folks can get home if they drink too much.

No matter what your reason to celebrate Tuesday night, Miller Light, Madison Metro, and Tavern League bars are teaming up to make sure after last call, no one makes the wrong call.

"Don't be embarrassed, and don't be embarrassed if the bartender asks you to take a safe ride home, we're just trying to make sure everyone gets home safe," says Tavern League President, Eric Christenson.

Nola Pastor says her friends always decide on a designated driver before going out, but she says you can never be too safe.

"It makes sense that sometimes people will stop thinking about the plan to get home, or stop thinking about their responsibility to the group they came with so it's good to have backup."

All Madison Metro buses will be running for free from 7 p.m. to 3 a.m. If you're at a Tavern League bar and don't think it's wise to get behind the wheel, just tell a bartender. Christenson says they'll call you a cab and give you a voucher to pay for it.

"Morally, there's a liability that all the tavern owners really take ownership in and that's why we all participate in the safe ride program."

And Madison Metro spokesperson, Mick Rusch, says last year the number of free riders jumped by a thousand.

"Take advantage of our service or someone else's service just so that you're not out drinking and driving."

Nola says she would never get behind the wheel after drinking and hopes everyone else thinks twice before pulling away from the curb.

"It's important I think to talk about that in terms of the legal costs, and the financial costs, but I think I would really want people to be thinking what other lives am I putting at risk? What other lives might I be affecting?


UPDATED Monday, December 30, 2013 --- 10:54 a.m.

The Dane County Tavern League will offer a safe ride program free of charge on New Year's Eve.

If you’re feeling impaired, just ask the bartender if they participate in the safe ride program and they’ll make arrangements for a safe ride.

In the Madison area, Madison Transit will again offer free service from 7:00 p.m. to 3:30 a.m. (sponsored by Miller Free Rides). For more information, read the details below.


Posted Friday, December 27, 2013 --- 11:17 a.m.

Miller Lite Free Rides are returning to Madison on New Year’s Eve.

It's the 20th consecutive year for the service.

Free service will be available on all Metro Transit bus routes starting on Tuesday, December 31, from 7 p.m. until 3:30 a.m.

Madison residents and visitors can access route and schedule information at www.MillerLiteFreeRides.com, by calling 1-800-FREE-RIDES or texting “FREE RIDES” to 90464.

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