Nice weather gives outdoor business a boost

Posted December 27, 2013 --- 10:15 p.m.

Beautiful weather, plenty of snow, and a holiday weekend are all coming together to give local businesses a boost. Shows us, Devil's Head is packed with out of towners.

Tourists are taking over Devil's Head this week. The resort says hardly any of the skiers are coming in from Wisconsin, meaning a lot of folks not only skiing in Merrimac but eating shopping and staying the night.

From Blackhawks, to Bears to Bulls, Devil's Head General Manager Joe Vittengl says this weekend, it feels like Illinois.

"Usually when it snows in Chicago it's really crowded up here so we love seeing the snow fall when it hits Chicago and the Illinois area."

They're completely booked for the rest of the weekend. Vittengl says the majority of the 4,000 skiers they're seeing each day are spilling in from the Land of Lincoln and other nearby states.

"The economy must get a boost when it comes to ski season and we're hoping that a lot of businesses do well because of our entertainment."

Checking into hotels and spending a few days boosting the local economy, Colleen Lanigan from Orland Park, Illinois says it's her family's tradition.

"That's what I love about Wisconsin we go all the way from Chula Vista down to like a Culver's. We can have fine dining or kick your feet up and do something regular."

Mike Davison from Indianapolis says there's just something special about Wisconsin.

"We have four kids and they all wanted to come out here, and we gave them the choice Michigan or Wisconsin and they all wanted here."

Mallory Thompson works at Charlie's Lakeside Country Store. She says weeks like this help out the whole area.

"It's a big community economic boost for us too especially with the out of towners, a lot of people from Illinois make this their holiday coming up here."

Vittengl is hoping the beautiful weather will lead to some more business down the road.

"They leave telling everyone else and all their friends what a good time they had so it usually builds our numbers through the rest of the season if we start out strong."


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