Nearly every where you look in Madison, you'll find restaurants with a unique twist. But no matter how tasty the food is , frigid temperatures are every restaurant's worst enemy. Because it usually means less customers.
It's a seasonal trend the Wisconsin restaurant association says restaurants typically see this time of the year. However this year, restaurants have one more thing on their plates. The increase in the payroll deduction tax has less customers dinning out.
The owner of Quivey's Grove says he is already seeing the effects.
“We see it a lot, people will have one less drink they will not purchase the dessert, and will see people at lunch just have water,”said owner of Quivey's Grover, Craig Kuenning.
More local restaurants are now offering more deals on the menu to attract more customers. Some restaurants, like Babes, say they're alluring deals are meant to keep them a head of the competition.
Quivey's Grove say they steer away from deals and instead offer customers different options they can perceive as value rather than deals.