Posted Tuesday, January 14th, 2014-- 6:00p.m.
A number of area businesses are stepping up to find unique ways to get their customers to help out Madison nonprofits.
It may look easy, "you take a thumb tack, you put it right through George's face. Then you weigh it; this is a roll of quarters that we tape them together so they don't fly all over the place and hit people, and you fold it together in a very specific and aerodynamic way," said One Barrel Brewing Company owner Peter Gentry.
But it can take some practice to get some cold hard cash up on the ceiling. "Ready? And that's it! It's that simple. I've done it over 100 times so I catch the quarter every time," explained Gentry.
It's a unique effort by One Barrel Brewing Company to help fund-raise for different nonprofits in our community; a different beneficiary every six months, expecting to raise at least $1,000. "They always ask how do you get the dollar bills up there, and I say it'll cost you a dollar to find out," explained Gentry.
This time the proceeds are going to Habitat for Humanity. "Bringing together families in need, with people who want to get involved and bringing them together as a community, it's awesome," said CEO of Habitat for Humanity of Dane County, Valerie Johnson.
Businesses all over are helping put families in homes. One includes Stevens Design, that donates thousands of dollars of furniture for restores. "They help us find families, they help us volunteer and they provide resources," said Johnson.
Helping out our neighbors; something that this local brewery makes a priority. "We have a bar as a social space so it allows people to be social all while doing good," said Gentry.
If you'd like to donate to this cause, come to One Barrel Wednesday from 5:30pm to 7:30pm where they'll have their final toss for habitat and count the money on the ceiling along with specials supporting the Habitat for Humanity.