Waunafest could help businesses

By: Max Hess - Email
By: Max Hess - Email

Posted Friday, July 25, 2014 -- 10:00 p.m.

Rides, game booths, food and drink... it's your typical village fest.

While it's all fun and games, there's a little bit of a problem.

Fred Loy who owns the Village Market in downtown Waunakee knows it all too well.

"It went downhill about 30 percent," he explained, referring to what construction downtown did to his businesses.

"From four to six I have 30 to 40 customers on a normal day," Fred said, but now he'll only see about five or six in that time frame.

Now he -- along with many other businesses -- is struggling more than ever.

"When you don't have the cash flow, that's when you start borrowing to keep it going," he said.

Despite the problems, it's a job that Fred loves.

He started working in the 70's and then purchased the shop about 10 years ago.

A Waunakee resident himself, Fred knows the construction is necessary.

"It needs to be done," he said.

It's especially hard for him because he is the lone breadwinner.

"My wife is disabled, she can't work," Fred explained, remaining optimistic.

"At the end of the day I still go home, and the next day I come to work, and it's going to be like that...I don't plan on retiring for a while," he said.

The construction began in May and shut down the main intersection between Main Street and County Highway Q, limiting access to local businesses. It is expected to be completed by early September.


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