POSTED: Wednesday, October 31, 2012 --- 5:30 p.m.

For Generac Power Systems in Whitewater, helping after a disaster has become a big part of what they do.

Right now employees are scrambling to keep up, knowing a lot of people are depending on them.

Forklift operator Jose Soto says, "Right now it's a nut house. It's just extremely busy."

Soto is one of dozens of employees loading generator after generator onto trucks.

He says, "It's not just your work. It's something else. You're helping out."

Since last Thursday Generac has sent tens of thousands of generators out east, helping to give at least temporary power to some of the 8 million living in the dark since Sandy.

Art Aiello works at Generac.

He says, "You begin to understand the devastation. You begin to understand, I guess, the pain."

If the story sounds familiar, it should.

Generac gets busy after every disaster. It is part of why they're here.

Aiello says, "We always plan for storm season."

But this storm, affecting so many people and with so many people planning ahead, has produced a demand for generators like nothing they've ever seen.

Aiello says, "All of us are here to try to do what we can to help the people in the affected areas."

They've gone from one shift to three so they can ship 24 hours a day.

Aiello says, "It's kind of an all hands on deck scenario."

Obviously, the business is great for the company's bottom line.

But for everyday employees like Soto, it means a lot more than that.

He says, "It feels good to do something good, you know?"

All the demand is also going to lead to job growth because when they need to refill the generator inventory they're going to need new employees to do it.

Over the next few weeks the company plans to hire one-hundred new employees to help fill restock that inventory.