Mustard Museum on the Move Save Email Print
Reporter: Dana Brueck
Email Address: dbrueck@nbc15.com

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Posted Wednesday, October 8, 2008 --- 4:00 p.m.

A part of Mt. Horeb's claim to fame is on the move. The mustard museum is leaving Main Street for another Dane County community.

"It's been terrific, but it's time for mustard to move on," Barry Levenson says.

Levenson is deep in the mustard business in Mt. Horeb, but he has his hands on a new recipe for success -- a kind of "interactive" mustard museum is in the making.

"The king of condiments needs a new palace," he says.

Levenson is moving his collection of 5-thousand types of mustard to a landmark building in Middleton.

"This is a very emotional thing for us, but the mustard museum, in order to survive and to thrive, I think needs a different kind of facility."

The City is working with the developer to the tune of one-point-four million dollars to re-develop the 1860s-era building.

"It will retain a lot of its historical significance and character, but it's going to be so much more," Levenson says.

Locals say the loss of the museum will put the squeeze on downtown Main Street. Barry has been here since 1992 and says the museum draws thousands every year.

"Into our visitor's center, we get one out of every 4 will ask directions or something about the mustard museum," Melissa Theisen with the Mt. Horeb Area Chamber of Commerce says.

Mary and Charlie Schrader stopped at the museum after hearing about it from a friend.

"We wanted to get the hottest mustard for our neighbor," the couple says.

But the Iowa couple also stopped at a nearby bakery while downtown.

"We're gonna go have some lunch at The Grumpy Troll," Paul Eckhart says.

Eckhart's in town for Saturday's football game but traveled to Mt. Horeb for the museum.

"We still have the trolls. We have Cave of the Mounds and other attractions, but it's going to be a big impact," Theisen says.

Mustard is big enough for Mt. Horeb to host National Mustard Day in August... making Levenson's departure bittersweet.

"No hard feelings, even though we couldn't pass the mustard here in Mt. Horeb," Theisen says.

The museum is expected to make its move to Middleton in about a year.

It's also receiving 50-thousand dollars from the city to help with relocation costs.

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Posted by: another anon Location: Mt. Horeb on Oct 10, 2008 at 08:58 AM
I'd be more excited about Sonic if I lived in Middleton.

Posted by: Geena Location: Mt. Horeb on Oct 10, 2008 at 08:52 AM
Sorry, but I'm glad to see the mustard guy and his museum go. The "wacky" mustard persona is a farce. Mr. Levenson has a passion for cash, NOT mustard and was never interested in really being involved with this community. Mt. Horeb attracted folks before the mustard and will will still do so afterwards. The greater loss was losing the Karakahl Inn......no, the "museum" won't be missed.

Posted by: Cindy Location: Blue Mounds on Oct 9, 2008 at 04:37 PM
Yes, "Resident" they do ask for directions to our parks at our nice little store in the village here. We have some of the best views in WI from the parks. We have more than that to offer. ANON is right,,,we have the Cave, Little Norway, and our historical society is VERY active. They just put on a really nice rendezvous that drew people from Madison and all over southern WI. Just don't short change this nice community.

Posted by: ANON Location: Western Dane on Oct 9, 2008 at 04:20 PM
Gee, I think that LITTLE NORWAY's real address in BLUE MOUNDS TOO!!!!!

Posted by: Cindy Location: Blue Mounds on Oct 9, 2008 at 04:18 PM
CAVE OF THE MOUNDS! DUH. WE don;t have to rely on ugly trolls to draw people here. Other than Stewart Park and your historical museum, there isn't much else that is really a draw to mount horeb once the Mustard Museum leaves. What tourist attraction will MOUNT HOREB truly have left? It is a nice town and so is Blue Mounds,.. just give credit where it belongs. Blue Mounds has A LOT TO OFFER.

Posted by: Resident Location: Mount Horeb on Oct 9, 2008 at 08:31 AM
Cindy, please enlighten me as to how Blue Mounds is 'the real draw' for visitors? Parks?!?! That's all you got?!?! I am sure people will overflow your town's only gas station asking directions to all of these place of interest.

Posted by: Emily Location: Mt. Horeb on Oct 8, 2008 at 04:53 PM
Mt. Horeb is a great place for people to raise children, and the small town draw is something that we cherish. It's too bad that we will be losing one of our unique shops. I remember when the mustard museum went in. I thought it would never take off but it sure has, and has been a major drawing point for people to come and explore. When people think of Mt. Horeb they think of Mustard, and Trolls it's to bad that we are going to be missing out on one of our fun and interesting shops. We will miss the Mustard!!

Posted by: Anonymous Location: mcfarland -former glarian- on Oct 8, 2008 at 04:46 PM
wow... thats like new glarus beer leaving new glarus. very shocking news

Posted by: Cindy Location: Blue Mounds on Oct 8, 2008 at 04:19 PM
Interesting, that Mount Horeb would try to claim the CAVE of the MOUNDS when it is 1/4 mile from my home IN Blue Mounds. Next they will try to claim the beautiful Brigham County Park and Blue MOUND State Park. All Mount Horeb has going for it now is some ugly trolls and shops that you can find in any midwestern town. They are down to one antique store too. Blue Mounds is the real draw to the area, even more so now that the Mustard Museum is leaving. I will miss them, but I am sure they will thrive in Middleton. I guess Ms Theisen needs a geography lesson.

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