Madison School District Announces Money Making Plan

By: Brock Bergey Email
By: Brock Bergey Email

A new money-making plan for the Madison School District will soon have you looking at more than just the score at your child's next game. Up until now advertising was kept out of Madison Schools. But, the board of education has given the okay to allow it at athletic venues.

When it comes to high school sports, a scoreboard is a must. And, in the future those big boards will carry big messages at Madison's four public high schools.

"We're looking at areas where there is large community use--field houses, athletic fields, places where we have large crowds," says Roger Price.

Price is the Assistant Superintendent for Business Services. He says there are those who think ads should be kept out of schools, but the extra money he says is important now more than ever. In the next two years, Price expects to make more than 200-thousand dollars in ad revenue.

"Doesn't seem like a lot, but if we ignore the opportunity for the 200-thousand dollars we will not be able to continue our programs at all," Price says.

The district has hired an outside agency to handle the leg work.

"We have no one on staff that has the expertise or the time to commit and go out and meet with potential advertisers," says Price.

So that's where Bob Kloppenburg comes in.

"There are very distinct guidelines for companies we will approach and those we won't and certainly any alcohol and tobacco products will not be utilized." Kloppenburg is with Sports Image, Incorporated. He says nationwide more and more ads are finding their way in the gym or on the field.

"Companies like insurance companies, realtors, the banks, health care providers, those are usually people who are interested in reaching the high school-aged audience," says Kloppenburg.

Kloppenburg says advertisers typically commit to a 2-to-3 year deal. Low end prices start at 1-thousand dollars. Exclusive naming rights approach 20-thousand dollars.

Final contract details are being worked out with Sports Image, it's a commission-based job. Price estimates it will be in the 15-to-20 percent range.

The school district has the final say on what ads go up and where they're placed.


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