League bowler Arlene Linn, who's part of the 'Cheesehead' team, loves the state of Wisconsin.
"I guess we're Badger fans, we're Packer fans, everything else that goes along with the state of Wisconsin."
And like the Badgers, Arlene's on a roll. But she isn't focusing on her score. She says there are bigger battles to win.
"My husband had colon cancer and several of our friends have had colon cancer."
Arlene's husband is beating the disease.
Although colon cancer is very common, doctors say at least 90% of all case are preventable with the proper screening and education.
"It makes me feel really good to see this support and getting out public awareness about this problem," says Dr. Dan Mulkerin, a UW oncologist.
He's talking about Sunday's Bowlin' For Colons fundraiser.
Every pin knocked down helps raise money for intestinal cancer research at the UW Cancer Center.
"I think to get the message out is slow, but it's coming along more so now," says Linn.
900 bowlers of all ages laced up their shoes at three alleys around town.
As participation grows, organizers hope colon cancer awareness increases right with it, rame by frame.
Organizers hoped to raise $25,000 through Sunday's fundraiser.
NBC-15 is a proud sponsor of "Bowlin' For Colons."