Posted: Thursday, April 29, 2010 --- 3:45 a.m.
Its only been open a week and the success is evident.
The store Hot Mama in Hilldale mall serves all women, no matter what their status.
Baby bump or not.
That's why Hot Mama makes this week's Hot Trends.
Inside this store at Hilldale mall is a new world for women, all women.
when you come inside, look around, you would have no idea that this store is geared toward women who just had a baby..a concept that is usually over-shadowed by maternity stores. But really, the styles are so modern, any woman can wear these.
"So that's why were are here with some great deals great clothes for women to look and feel sexy no matter their age, how many kids they have ...even if they haven't had kids this store is for women in Madison."
In the back of the store, the do have a maternity section as well with fashionable styles too.
These days, many women go back to work after having a baby or just want to look nice and feel good about themselves whatever they are doing. Sometimes the right outfit can help with that.
"A lot of our pieces will hide imperfections that make women self conscious - especially after you give birth."
The store also has affordable jewelry to finish off the look too.
And if you want to shop with your kids, there is also a play area for the younger ones and a computer for those a bit more tech savvy.
But the clothes are modern and wearable for any women, baby or not.
The clothes range in prices from $20 all the way up to one hundred so there is a nice selection for all budgets.
But is is one thing you won't find here...
"No, there are no moo moos here. Those are saved for great grandmas."
It just opened last week. It is on the outside portion of the mall near Metcalfe's Sentry Hilldale.