UPDATED Monday, March 18, 2013 --- 12:22 p.m.
MADISON, Wis. (AP) -- Wisconsin tourism officials have a message for anyone considering visiting the state: C'mon in, it's easy.
They unveiled a new TV spot Monday to promote the state. It features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.
The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in."
Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.
It was filmed last June at Plum Lake in Sayner.
The state Department of Tourism says the industry generates $16 billion in sales annually.
Copyright 2013 : Associated Press
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Posted: Monday, March 18, 2013 -- 5:26 a.m.
MADISON, Wis. (AP) -- The director and star of the 1980 comedy hit "Airplane!" are flying in to Wisconsin again.
David Zucker and Robert Hays will be in Madison on Monday to unveil a new TV spot promoting the state as a tourism destination. Their appearance coincides with a statewide conference on tourism.
Zucker directed the commercial last summer on Plum Lake in Sayner. Hays, best known as the pilot from the film hit, plays a befuddled fisherman in the ad.
It's due to begin running in May in Chicago, Minneapolis-St. Paul, eastern Iowa and Milwaukee.
Gov. Scott Walker and state lawmakers will take part in the three-day tourism conference.
Copyright 2013 : Associated Press
