(Madison) Governor Doyle is introducing a new slogan to help tourists see just how good life is in Wisconsin.

Doyle unveiled a proposal to boost the state's tourism in Madison Wednesday. The Department of Tourism will receive an additional $3.8 million to its budget.

Doyle hopes to strengthen Wisconsin's tourism industry, and to show everyone what residents already know. "With the slogan 'Wisconsin Life's so Good' people all over the country will understand what we all know so well; Wisconsin is a great state with a great quality of life that is second to none."

The new campaign will use TV, radio, print, and online ads to target people in Minnesota's twin cities, Chicago, and Wisconsin.

Tourism is the state's third largest economy contributor, and brings in nearly $12 billion a year.