NBC15 WMTV | Madison, WI | News

V-Day Alternatives

By: Justin Williams
By: Justin Williams

As you might expect, John Bumann says it's a busy weekend at Chalmers Jewelers, where the white gold, and platinum heart pendants are most popular. "We do see a lot more bridal traffic right around that Valentine's week than—than you might in say January or in March."

This ride might be moving a bit too fast, in the wrong direction for me…time we change our tune.

At Madison's Ward–Brodt Music Store, the music shapes the sentiment—with the Daisy Rock heart–shaped guitar.

Jason Sheridan explains, "Very popular item—yeah—we've had—we got these in at Christmas–time and they've been selling like hotcakes—this is our last one, in fact."

It may not be candy, but for $220 they'll throw in a soft–shell case.
"They're designed—primarily for the ladies—or guys who like flowers and—uh—hearts," Sheridan continues.

I just called to say…to say…?

Dave Russell, also of Ward-Brodt, is here to help. "You might remember the—the melody line—but you can't remember the words, stop in and look at our print music department—they'll have all the words for all those classics."

Meanwhile, the 2004 Volvo C–70 convertible—must be speaking a foreign language.

Jessica Hanson explains, "With eighteen and a half years average life–span the one you love can actually enjoy this for years and years and years to come."

Hope the relationship lasts that long.

Hanson continues, "When they wake up in the morning, and their day is fresh—they climb in this vehicle—they're a whole different person…they have a whole different outlook on life."

A great gift for the EX–girlfriend — or not.

Many businesses are offering Valentine's Day specials which continue throughout the week, so—if you are a little late—maybe you can make it up.


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