NBC15 WMTV | Madison, WI | News

Hollywood Comes to State Street

Some major movie makers are heading into town and one Madison shop owner is rolling out the red carpet.

Jeffrey Price says he hopes his store, The House of Wisconsin Cheese, will be part of a movie being filmed on State Street. "The Last Kiss" starring Scrubs actor Zach Braff is scheduled to begin filming in Madison tomorrow.

Price says he's excited about the new movie coming to town. "If somebody's going to be filming a Hollywood epic in front of my store, I want to be part of it so we thought we'd roll out the red carpet and welcome the cast and crew and hope they enjoy our cheese and ice cream."

"The Last Kiss" is about a group of 30-year-olds struggling with adulthood.


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