Local Companies Donate Goods and Services to Hurricane Relief

By: Zac Schultz
By: Zac Schultz

Madison: Many of the victims of Hurricane Katrina are without food, water, and power. And those are just a few of the things being donated by local companies.

Rayovac may have changed its name to Spectrum, but it hasn't changed its giving ways with the Red Cross. "We always donate batteries and flashlights. As a matter of fact last year we donated over 5,000 flashlights and 25,000 batteries to the Red Cross relief effort to help them," says Sr. V.P. of Marketing Robert Hopton.

They're still waiting to hear exactly what the Red Cross wants for Hurricane Katrina. "We take our guidance from them in terms of what they can use and what the people down there most desperately need," says Hopton.

Spectrum already knows the flooding will cause some bug problems. "There's been requests for insecticides and insect repellents given the water situation down there as a whole," says Hopton.

That same water situation has Target donating water of the drinkable kind. "We're using our logistical expertise to help coordinate the delivery of water, bug spray, and energy bars among other things," says Madison Store Team Leader Jerry O' Brien.

Target is also helping with a Red Cross headquarters. "We're donating $1.5 million to the Red Cross for the hurricane relief but we're also giving them the use of some real estate in the Louisiana area so they can set up their command post," says O' Brien.

Both companies say their ultimate goal is to help people in need, but Hopton says it's nice to hear the help is appreciated. "People who are helped in a time of need like this tend to be very appreciative and it's amazing how they'll go out of their way to let those know that have helped how much they appreciate they help they got."

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