Published: Wednesday, July 10, 2013 --- 6:15 p.m.
School may have gotten out just a couple weeks ago, but the ads are already here for back to school shopping.
"Last night we got the school lists in, already put them out. And our guests are already shopping some of our school supplies and asking for them already," said Erika Wollin, a store manager at the Hilldale Target.
Wollin says employees are stocking shelves with pencils and notebooks this week, even though classes don't start in Madison until Sept. 3.
"Every year it seems about this time, mid-July we set up," Wollin said.
"It just makes me wonder, why they would do that," said parent Lizzie Knudsen. "And if we're going to have Christmas things out in September?"
Knudsen and other parents swimming with their kids at Hill Farm Swim Club would rather not think about backpacks, books and binders this soon.
"We're about a month out. But I guess we're about halfway through summer already. So it is a little bit of a push or pressure," said parent Stacy Ozanne.
But many also aren't too shocked retailers are advertising more than a month in advance. Afterall, no matter when you do it, who doesn't love picking out colorful folders with matching accessories?
"I'm glad they give me plenty of time to get ready, but I'll probably wait closer to school to do my shopping," Ozanne said.
"We enjoy it here," Wollin said. "It's a very busy time for us."
"I remember as a child being so excited to get my school supplies," Knudsen said.
"We're pretty excited," Ozanne said. "My girls are young and so they're very excited to be entering into school."