Spread the Love

Posted Thursday --- February 14, 2008

Measles Kills. Be a Red Cross Valentine and Save Young Lives

On Valentines Day and throughout the month, restaurants, florists and candy shops in the Madison areas will be encouraging their customers to spread the love by donating to the International Measles Initiative. They will be donating 10% of the days proceeds to this life-saving cause and/or placing canisters on their counters for donations.

As each customer makes donations, a paper doll will join its friends festooned around the shop.

Participating retailers include:
Flower Studio
Loris Flower Shop
Flowers of Candy
Amys Café
The Weary Traveler
Blooms Flower Shop
Rainbow Bookstore
The Peacock
The Soap Opera
Capitol Kids
Patricia Shoppe
Strictly Discs
Neuhauser Pharmacy

Measles kills.
In the developed world, a simple $1 vaccine can prevent death or serious illness, but in many places on the planet, measles is a leading cause of death for children under the age of five.The American Red Cross and other international humanitarian organizations such as UNICEF, the Centers for Disease Control and the World Health Organization created the Measles Initiative in 2001. Thus far, 1.4 million lives have been saved. The initial campaign has focused on Africa but now is expanding to Asia and other areas with a goal of reducing measles deaths by 90% by 2010. Wipe Out the Red and Spread the Love is part of a year long fundraising campaign organized by the Badger Chapter of the American Red Cross in support of the Measles Initiative campaign. Enlisting the support of youth organizations, schools UW students and retailers, campaign volunteers hope to raise $10,000 over the next year. The American Red Cross Badger Chapter provides disaster relief and lifesaving programs and services throughout seven counties in South Central Wisconsin. For information about supporting the local American Red Cross as a volunteer or financial donor, please call the Badger Chapter at 608-233-9300 or toll free at 877-619-6682, or visit the chapter website at www.arcbadger.org.

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