Puzzle sales up at local store, but why?

Posted: Thursday, February 13, 2014 —- 7:30 p.m.

Madison —- "How did you hear about us? Where is this coming from?"

That's the question Missy Stein, owner of Whoops & Company, had when she noticed a shift in her clientele.

"Being known for a toy store, and gifts, we have all ages come in here. But as of at least the last year, even two years, we've seen a lot of adults and senior citizens coming in purchasing jig-saw puzzles,” said Stein.

Little did she know, a portion of the new business was sent from Dr. Bob Przybelski from UW-Health.

“The first time I evaluate them for their dementia, or Alzheimer's, I write them an exercise prescription, and I write them a brain exercise prescription. That usually includes word puzzles, and picture puzzles,” said Przybelski.

"We hear early on set a lot of times. Kind of key words. Alzheimer’s, dementia, stroke patients. They're working on their memory for a number of different reasons,” said Stein.

Dr. Przybelski says, solving simple puzzles can stimulate areas of the brain that are at rest. Helping to prevent, or delay, the on set of Alzheimer's.

"The key is, making the puzzles easy enough, for the patient. Worst thing patients can do is pick up a puzzle they can't solve, and can't have fun with,” said Przybelski.

A remedy without medication. It's something both Dr. Przybelski, and Missy, are happy they can provide.

"This is the best medicine there is, if you're not having to pop pills, and you're able to work on those things, I say, all the power to you,” said Stein.

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