Traffic Enforcement Summer Heat Campaign

Posted Wednesday, June 29, 2011 --- 1:31 p.m.

Press Release from the Rock Co. Sheriff's Office:

Traffic Enforcement Summer Heat Campaign

In an effort to decrease speeding and increase safety belt use, the Rock County Sheriff’s Office will intensify its traffic safety enforcement efforts during the Summer Heat campaign from July 1 to July 17, 2011.

“With more officers patrolling for longer hours during the Summer Heat campaign, we are striving to get drivers to comply voluntarily with the posted speed limits and to buckle up,” says Sheriff Robert Spoden. “Our goal is not to issue more traffic citations. Our goal is to reduce the number of preventable traffic deaths to zero in Wisconsin. As a result, if voluntary compliance fails we will not hesitate to take appropriate enforcement action.”

According to the Wisconsin Department of Transportation, speeding is prevalent and deadly on roadways throughout the state. During the last five years, speed-related crashes on average have killed 231 people and injured more than 10,000 annually. There were more than 200,000 speeding convictions in Wisconsin last year. There also were nearly 120,000 convictions last year for failure to fasten safety belts, which was an all-time high and second only to speeding convictions. In Wisconsin, about one out of five motorists does not buckle up. Wisconsin’s safety belt use rate of 79 percent lags behind the 85 percent national average for safety belt use

To participate in Summer Heat and other traffic safety mobilizations, The Rock County Sheriff’s Office received federal funding administered by the Wisconsin Department of Transportation for deputies’ overtime and other traffic enforcement related expenses.

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