Ad Agency Creates Campaign for Milwaukee Police

Posted Wednesday, August 5, 2009 --- 7:40 a.m.

MILWAUKEE (AP) -- An advertising agency has donated its services to create a public relations campaign for the Milwaukee Police Department.

The campaign, by Cramer-Krasselt/Milwaukee, is designed to put the department in a positive light and help recruiting efforts.

The theme, "Be a Force," will appear on billboards, television, radio and newspapers starting this month.

No taxpayer funds were used. The department estimates the campaign would have cost more than $1 million. Some media outlets have also donated the time or space.

Copyright 2009 by The Associated Press. All Rights Reserved.

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