Posted Friday --- December 28, 2007

MILWAUKEE (AP) -- Favre fever continues in Wisconsin.

On Friday, Sports Illustrated began selling an unprecedented third printing of its Sportsman of the Year issue in Wisconsin. The December 10th issue names Green Bay Packers quarterback Brett Favre its 2007 athlete of the year.

The magazine says this is the first time it has done a third printing of an issue.

The initial printing was 3.2 million, but there was such high demand that Sports Illustrated decided to do a reprint. That was the first time that's happened since NASCAR legend Dale Earnhardt died in 2001.

So 50,000 extra copies were sent to Wisconsin, but those sold out quickly too.

Now, 100,000 more copies are hitting newsstands in Packerland and it's unclear how long they'll last.

Bosse's News in Green Bay decided to pre-sell its 1,000 copies so everyone had an equal chance of getting them.

Manager Lisa Mitchell says by Thursday, all had been spoken for.

But the team says they haven't sold out of their 3,000 magazines at Lambeau yet.

AP