NBC15 WMTV | Madison, WI | Sports

Playoff Economics

Posted Thursday --- January 10, 2008

Playoff game means millions for Green Bay economy

GREEN BAY, Wis. (AP) -- Saturday's Packers playoff game at Lambeau Field is expected to inject more than $4 million into the local economy.

And, that doesn't include money spent for tickets, at the game and in the atrium.

Packer Country Visitor and Convention Bureau president Brad Toll says the playoff game against the Seattle Seahawks is a good way to start the tourism year.

Toll says January was a light month last year for hotel occupancy. He says any home game is equal to the largest convention held in the area.

Sheri Tanner owns The Jersey Store on Holmgren Way in Ashwaubenon. Tanner says having a January playoff game is "like having Christmas after Christmas" for her retail operation.

The ten Packer home games and the preseason Family Night account for about 70% of the annual business at Tanner's store, which sells Packers' apparel.

AP


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