Economic impact of NCAA in Milwaukee? $4.6 million

Posted Thursday, March 20, 2014 --- 11:30 a.m.

MILWAUKEE (AP) -- Hotels, restaurants and bars catering to the throngs of college basketball fans descending on Milwaukee are winners in the economic arena.

The organization which markets the greater Milwaukee area to tourists and others, VISIT Milwaukee, says 18,000 people will attend the NCAA men's basketball tournament each day and 6,000 will be staying in hotels. VISIT Milwaukee estimates the overall economic impact with lodging, transportation, food and beverage, retail and recreation at an estimated $4.6 million.

The West regional and Midwest regional games at the BMO Harris Bradley Center Thursday and Saturday are expected to generate $325,000 in local tax revenue and support 1,500 jobs.

Copyright 2014: Associated Press

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