Posted Thursday, April 3, 2014 --- 10:05 p.m.
Saturday is a big day not only for the Badgers and their fans, but also for many local businesses.
Everyone at Frank Beer Distributors in Middleton, for example, is working hard in preparation for the weekend.
They're making sure cans, bottles and kegs are stocked.
"This Saturday we hope that it's going to be a big day for our customers," said Steve Frank, the President of the company.
Frank says that Badger Basketball means business.
"The Badgers did well, they won, people rejoiced, they entertained," he said, explaining that the business has "kinda taken a nice shot in the arm and gone up".
Frank said they've seen a total spike in business of eight percent and a 22 percent spike in beer sales alone.
He's confident that business will again be good on Saturday.
Well -- what pairs well with a cold beer on game day? Pizza, of course.
That's what Quin McConnell with Glass Nickel Pizza on Atwood Avenue in Madison is responsible for.
"Anytime the badgers are doing well, we see definite jumps in our sales," he said.
They have experience with handling Badger pizza pressure.
"We've been open for 16, 17 years now so we've had a lot of time to tweak our systems to make sure we're ready," McConnell explained.
They're staff is stocked for the weekend too.
According to McConnell, they'll have about 18 drivers and anywhere from 10 to 15 cooks working that day.
McConnell also suggested that people call a day in advance to order their pizza for a certain time to make sure it gets there promptly.