WIAA helps boost local economy

Posted Thursday, February 27, 2014 ---- 6:15 p.m.

$13 million is expected to be spent locally over next couple of weeks as Madison hosts high school state championships.
The wrestling state tournament begins Thursday, bringing in tens of thousands of parents, family members, friends and fans; and with them, cash to spend. Let the competition begin as high schoolers take to the mat! Deb Archer, CEO of The Greater Madison Convention & Visitors Bureau said "wrestling will bring about 60,000 people." Like Brad Prentice and his family from Pulaski, making this trip a tradition. "Ever since 1995 I've been coming," he said. Cheering on their 17-year-old son in his quest for gold; and while they're here, they'll be spending. "We'll grab something to eat and a couple of beers and go down and watch the wrestling and stop back here again before we go home," he said.

Local bars and restaurants are benefiting from the boost in business. Stephanie Reynolds, General Manager at Lucky's Bar & Grille said they "stock up on a lot of beer, we stock up on burgers and brats." Lucky's Bar & Grille is also adding extra staff and offering a free shuttle ride to and from all the action. "We can bring in some business here and people don't have to deal with or pay for parking up at the Kohl Center," said Reynolds.

Helping show wrestling fans, just like Brad; he adds, "love it!" Some of what our hometown has to offer. "This is one of those unexpected places where people come here and they just absolutely fall in love with it," said Archer.


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