Friday, September 5, 2008 --- 3:10 p.m.

LOS ANGELES (AP) -- Blue Shield of California is going naked. The health insurance company is putting up nude statues across the state. Company officials say they want to show how vulnerable people feel when they don't have health coverage.

Nearly seven million Californians aren't in an insurance plan. About 100 of the bronze statues are going up in shopping centers in Southern California today. More will be unveiled next week in Northern California. But Blue Shield isn't going too blue with the naked bronzes. Certain strategic parts aren't detailed on the sculptures.