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Support family-owned businesses on Park Street

Many small shops in Madison have a rich history that spans several generations.
Published: Oct. 22, 2020 at 4:01 AM CDT|Updated: Oct. 22, 2020 at 6:33 PM CDT
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MADISON, Wis. (WMTV) - On the southwest side of Madison, business owners are looking for support. For a few small shops on Park Street, owning a small business runs in the family.

Family-owned businesses say its community support that has kept them around for years.

Lane’s Bakery was established in 1954 and is an institution on Park Street. Co-owner Becky Lane says that the business was started by her husband’s grandfather over 65 years ago.

Lane says knowing the history of the family bakery is what keeps them going.

“We’re a family and I think that helps keep us going strong,” said Lane. “It’s everyone working together as a family to keep it going.”

Lane says the pandemic has forced the bakery to become innovative in creating personal packaging for large groups of people.

“We’ve decided to focus on individually packaging things for businesses or even customers. We’ll even do individual cupcakes for individual customers,” she said.

Madison family owned businesses are something special! On Park Street generations of families have served up everything...

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For nearly 15 years, Taqueria Guadalajara has been a staple on Park Street serving up authentic Mexican food. Imelda Perez says her mother always dreamed of running a restaurant.

“It means a lot to us. We’re a family and we support each other and we’re here together,” said Perez.

She says she’s grateful to customers who have made take-out or delivery part of their daily routine.

“Since all this started back in March, it’s been very tough. Dine in has decreased a lot so our main source right now are takeouts and deliveries,” Perez said.

If you head north on Park Street, you’ll find another business that’s kept in the family. George’s Flowers is a 3rd generation locally owned florist. George’s daughter, Denise George Schultz, says her dad started in the family business when he was just a little kid.

“We’ve been here 36 years now and just try to keep busy and bring beautiful things to people,” she said.

Some of the biggest impact the florist has experienced is financial losses from canceled events.

“You feel really badly for the organizations that are having the events. They are really hurting and doing a lot of virtual type of events,” said George Schultz.

To show your support, click here to donate to the Dane Buy Local fund.

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