Taste of Madison goes ‘Off the Square’ for 2021 comeback

2019 Taste of Madison event on Capitol Square.
2019 Taste of Madison event on Capitol Square.(NBC15)
Updated: Jun. 10, 2021 at 8:46 AM CDT
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MADISON, Wis. (WMTV) - Taste of Madison will return for 2021, but the Labor Day weekend event will not return to downtown Madison – at least for this year.

On Thursday, organizers announced the two-day celebration of the city’s culinary chops will move to Breese Stevens Field and they’re tweaking the name to reflect the change, inviting people instead to the Taste of Madison – Off the Square. Up until last year, when the festival was canceled because of the coronavirus pandemic, it had taken place at Capitol Square.

“After a year marked with challenges, cancellations, and uncertainty, we are thrilled to bring this incredible event back to our community, and that we can showcase the event in an ideal location, with a professional team, adds to our excitement,” Madison Festivals, Inc., President Sara Klemme explained.

Tickets will cost $10 and are slated to go on sale on Tuesday, June 15, at 10 a.m. on the Taste of Madison website. Some tickets will be donated to local first responders, healthcare workers, and non-profits. Proceeds from the event will be donated to local charities.

To help restaurants still recovering from the depths of the pandemic, Madison Festivals will offer them free booth space this year, with Klemme describing the change as “one small way we could help.”

“Our focus at Madison Festivals is to create great events that enrich and give back to our community. Your participation is an investment in our community non-profits and MFI as we bounce back from the last year,” Klemme said.

Organizers say the festival has donated more than $1 million to the community since its inception, giving back $64,000 in 2019. They also cited a Destination Madison Impact Calculator saying that year’s event led to more than $7 million in direct spending in Dane Co.

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