Low-waste store refills need for eco-friendly home goods

Green Life Trading Co. in Madison champions ways to make sustainability accessible.
Green Life Trading Co. in Madison champions ways to make sustainability accessible.
Published: Apr. 26, 2022 at 4:18 AM CDT
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MADISON, Wis. (WMTV) - A store on Madison’s east side is all about going green.

Green Life Trading Co. is a low-waste sustainable home goods store on Williamson Street. Owner Sasha Stone started her business in 2018.

At first, she was only doing online sales or traveling to do pop-ups at markets in the Madison, Milwaukee, and Chicago areas.

In May of 2020, Stone took a leap of faith during the pandemic and expanded to open a brick-and-mortar store. Since then, Green Life Trading Co. has turned its focus to become a refill shop.

“People still have to buy bottles of dish soap and still have to buy bottles of shampoo,” said Stone. “It felt like a refill station was the way to really fill out what we could offer.”

Stone says she made this shift to fill the sustainable living gap. She wanted to help people find a way from repeatedly buying everyday items in single-use plastic containers.

The store allows you to bring in your own reusable container and refill personal products like body wash and shampoo and stock up on household products like laundry detergent and glass cleaner.

Stone also says she’s enjoys getting to educate others and see positive reception to making small changes.

“It reaffirms my belief that we all want just a better community and a better environment,” Stone said. “It’s really cool to see everyone kind of doing what they can to get there together.”

Green Life Trading Co. is located at 1334 Williamson Street and open seven days a week. For the store hours or to shop online, click HERE.

Owner of Green Life Trading Co. Sasha Stone talks about expanding her business and making sustainability accessible for people in Madison.

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