New billboard campaign raises fentanyl awareness in Madison area
MADISON, Wis. (WMTV) - A series of billboards up in Waunakee and DeForest have a grave message on display: one pill can kill.
Michelle Kullmann lost her son, Cade, to fentanyl poisoning in November 2021, after he died taking what he thought was a painkiller. Kullmann has since become part of the new billboard campaign raising awareness about the dangers of the drug, especially among teens and college students.
The Department of Health Services issued a public health advisory on the risk of death from fentanyl poisoning, citing 91% of opioid overdose deaths in Wisconsin have been connected to fentanyl.
On Monday, Kullmann sat down with NBC15 for a live interview in studio to share her story and her involvement on the new awareness campaign.
Copyright 2022 WMTV. All rights reserved.