Three-day Radiothon underway benefitting American Family Children’s Hospital

For the first time since 2019, families and patients are able to share their stories on the air back in-person.
Three-day Radiothon underway benefitting American Family Children’s Hospital
Published: Oct. 20, 2022 at 5:16 AM CDT
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MADISON, Wis. (WMTV) -Running 13 hours a day, for three consecutive days, the 17th annual Radiothon fundraising for American Family Children’s Hospital makes its return to Madison’s West Side.

For the first time since 2019, families and patients who have been treated at the children’s hospital will be back in-person sharing their stories for the community to hear.

“We haven’t been able to see them for two years in person, and just seeing their smiling little faces and having them running around laughing and joking around has been a blast,” said Lori Schultz, UW Health Kids development outreach event strategist. “We are just loving having the energy and the excitement of our patients being here and our families. It just give us this warmth and excitement.”

Last year the Radiothon brought in more than $515,000, money that UW Health Kids says goes towards the Greatest Need Fund which support programs for patients and families at American Family Children’s Hospital.

“That fund touches every area of our hospital...there isn’t one patient and family that doesn’t get to utilize the money raised,” shared Shultz.

Three-day Radiothon underway benefitting American Family Children’s Hospital

New this year, families and radio hosts will be doing live interviews in-person at the radio studios at Midwest Family Broadcasting 6 a.m. to 7 p.m.

“They tell their journey of being apart of American Family Children’s Hospital and in some cases it’s demonstrating a lot of courage, for them to share their story,” said Schultz. “They’re sharing the treatments that they’ve gone through, their experiences and then they ask the listeners to become a champion for kids by pledging $15 per month”

Three-day Radiothon underway benefitting American Family Children’s Hospital

Eight radio stations are partnering to bring this year’s Radiothon that runs Oct. 19-21 6a.m. to 7p.m. To make a pledge, you may call (877) 719-KIDS.

Schultz goes on to say this Radiothon wouldn’t be what it is today without the help of the community.

“They have never disappointed us in the past and they really rally to come forward and help us and become champions, and again without them we wouldn’t be able to do what we do every day.”

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